Bio

Alessandra Martelli (AITI) is a copywriter and a translator. She creates and translates marketing copy for online and offline promotion, materials for the travel and tourism industry, and medical content with a focus on medical technology.

Alessandra is also a trainer with a qualification in teaching, and the author of 21 Free Tools for Translators. She’s an avid traveller, an impenitent solopreneur, and a lifelong learner.

Strategic CPD planning

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While there is no such thing as a “future-proof” business, careful planning can help you adjust to changing needs and requirements. This also applies to professional development, at any stage of business.

To many, CPD is just “something we ought to do” - a chore, not a strategy. But creating (and sticking to) a development plan based on your mid and long-term objectives is a great way to enhance your professional profile over time. It also supports your vision in terms of specialisation or diversification, and helps you hone your skills.

So, how could you plan your next CPD steps strategically? What aspects should you factor in when building your development plan? And how to create a “learning mix” that suits your needs? Join the session for a framework, food for thought, and useful tips.

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